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THE EVERYTHING STORE EXPANDS

News that Amazon intends to buy Whole Foods Market for more than $13 billion was greeted jubilantly by financial markets, with Amazon’s stock rising 2.5 percent, almost enough to cover the entire purchase. At the same time, the shares of other grocery retailers, ranging from Kroger’s to Walmart, were punished severely, plunging as much as nine percent. That mixed reaction—riches for Amazon and excitement from consumers, amidst the decimation of an entire sector of the economy—proves the company’s power. The move takes it one step closer towards founder Jeff Bezos’ long-held ambition of becoming the “world’s store,” and it is unquestionably the central actor in the remaking of American, and perhaps global, consumerism.

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